"The great gift of human beings is that we have the power of empathy."
With the empathy inside advertisement,the advertisement will make an impact of positive and also negative towards the society,it depending on the product or the service.Example of advertisement with empathy emotions.
This is a local poster from Dettol Malaysia
(Invincible of touching every single things)
(The concept of this poster is about touching things,with the illustration shows many hands touching many things. With the use of Dettol Soup Hand wash,it capable to over the any virus that state inside any thing,such as toys to animals.)
(This poster shows that using Dettol Hand wash can overcome any virus that state at any things)
This is an international poster from Animal Care & Control of New York
(Picture of getting caught by the reinforcement)
(The concept of this poster is about animal that need an owner that have a nice shelter,the concept that shows at the poster also shown an art direction of a cat get caught by the reinforcement)
(Animal Care & Control of New York shows that animals have feelings of being taken by someone who love them)