The idea of this Tvc about the new edition shoe from Lakai footwear.Meanwhile for the concept is about the story behind the shoe itself. By using the name "out of control" for the commercial,the story about the shoe having a soul for skateboard.Thus in this commercial,also shows that the shoe itself is way beyond comfortable.Lastly by putting an attractive scene such as humor can make it unforgettable.
Idea & Concepts
The idea for this government commercial advertisement is all about telling the people about the public transportation. For the concepts of this advertisement is a bit unique for a government advertisement,because of the attractiveness visual graphic,such as the sketching part. With this kind of unique advertisement, it can make the people stay and watch it till it finish without zip zapping the channel.