They say business without advertising is pretty much like winking at a girl in the dark. you know what you're doing but everyone else doesn't. why is this so?
In conducting a business,you need consumers to buy your product or services that you provide for. Thus they must be aware of the existence of your business. This is why conducting business without advertising is like winking at a girl in the dark. When you wink at a girl,you hope for them to notice and be responsive. But how can they do so without actually seeing you?
It is not that without awareness that your product wont be bought at all,it is only less likely for it to be bought in a higher quantity. Massive success is of course very much desired. Hence the need to conduct promotional activities to make your product known. This is when the role of advertising comes in. With advertising, promotional activities can be conducted at a wider scale. This guarantees more exposure and with higher awareness, it is more likely for consumers to buy your product. Of course this is subjected to other factors like the quality of your products but nevertheless, advertising is indeed the first step in ensuring the success of a business.